365 Ideas From Germany -
The Essential Guide
by the
"Ministry for Education and Research
and Deutsche Bank"
The Germany - Land of Ideas Nation-branding Initiative
is a joint nation-branding initiative by the German government and German business, represented by the Federation of German Industries (BDI). Germany's Federal President Horst Köhler is the patron of the initiative, which aims to convey a positive image of Germany at home and abroad and emphasise the country's strengths as a place of business. The core message of all activities pursued by the nation-branding initiative is: Germany, leading through innovation
This book is the basis of the
German Nations initiative project
for more info see: www.land-of-ideas.org
This publication is brand new
softcover, printed in Germany
in cooperation with Deutsche Bank